Let’s dive into why Hojicha is suddenly everywhere, and why you might want to make space for it in your daily routine.
What is Hojicha?
Hojicha (also spelled Houjicha) is a type of green tea that originated in Kyoto, Japan. Unlike traditional green teas, which are steamed, Hojicha leaves are roasted over charcoal, giving the tea a reddish-brown hue and a warm, nutty flavor that sets it apart from its more vegetal counterparts like sencha or matcha.
It’s typically made from bancha (a lower-grade green tea), but can also be crafted from sencha or kukicha. The roasting process significantly reduces its caffeine content, making it one of the most relaxing teas you can sip on.
Health Benefits of Hojicha
Low Caffeine, High Comfort
The roasting process not only gives hojicha its signature flavor but also burns away most of the caffeine, making it a great evening drink or a gentle alternative for those sensitive to stimulants.
Rich in Antioxidants
Even though it’s roasted, Hojicha still packs a punch of catechins and polyphenols, which help fight free radicals, boost your immune system, and support healthy aging.
Helps with Digestion
Thanks to its lower tannin levels, hojicha is known to be gentle on the stomach and can help with digestion. For this reason, it’s often served after meals in Japan.
Promotes Relaxation
It contains L-theanine, a natural amino acid that promotes calmness without drowsiness, helping reduce stress while keeping you mentally alert.
Good for Skin Health
Its antioxidants also benefit your skin by reducing inflammation and fighting environmental damage, helping you glow from the inside out.
Why Hojicha is Trending Right Now
1. Matcha Mayhem and the Search for Alternatives
With matcha’s global demand skyrocketing and in some cases, outpacing supply, tea lovers have been searching for alternatives. Hojicha, with its unique flavor and wellness profile, has emerged as the perfect matcha sibling.
2. Aesthetic and Versatile
From Hojicha lattes to Hojicha-infused desserts like ice cream, puddings, and cookies, this tea is becoming a barista and baker’s new favorite. Its rich umami profile blends beautifully in both sweet and savory dishes.
3. Low-Caffeine Lifestyle Movement
With people leaning towards mindful consumption, low-caffeine and adaptogenic beverages are trending. Hojicha fits right into this niche, offering calm energy without the caffeine crash.
4. Instagram-Ready Appeal
Its earthy tones, chic packaging, and aesthetically pleasing latte art make it social media gold, helping it catch the eye of wellness influencers and lifestyle enthusiasts around the world.
So, Is Hojicha Worth Trying?
Absolutely. Whether you’re trying to reduce caffeine, explore new flavors, or boost your wellness routine, Hojicha is a worthy addition to your pantry. Its earthy, roasted flavor is comforting, and its benefits go beyond the teacup.
If you're someone who loves the ritual of tea but doesn’t want the jittery after-effects, Hojicha might just become your new go-to brew.
Want a quick recipe? Try this simple Iced Hojicha Latte
1 tsp Hojicha powder or 1 Hojicha tea bag
½ cup hot water
½ cup cold milk (dairy or plant-based)
Ice cubes
Optional: sweetener of your choice
Steep or whisk the Hojicha in hot water, add milk, pour over ice, and sip your way to zen.